Connectif is a marketing automation platform that allows you to personalize your online advertising campaigns across multiple channels.
While there are many different benefits to consider when choosing to integrate with Connectif, the highlights are:
Lead Capture
Increases conversion by offering a better shopping experience
Increase average ticket
Increase sales and improve your conversion
Customer loyalty
Workflows
Create strategies and actions thanks to the workflows that the tool allows you to use. You can create workflows targeted to specific segments, adapting your marketing communications and actions to each user group. Example of some basic workflows:
Newsletter subscription and welcome email: request subscription to your newsletter list to subsequently launch email marketing campaigns.
Subscription to web push notifications: get subscribers to web push notifications as a complementary channel for recruitment and loyalty campaigns.
Recovery of abandoned carts: improve your conversion rate and reduce the abandonment rate in your business.
Email Retargeting: send a reminder email with recommended products previously visited 24 hours after the contact visits your site.
Recommended/visited products in Home: displays an online web content with products previously visited by the user.
Recommended/visited products in the product page: allows you to customize the recommended products for each user depending on their behavior on the website.
Segment your contacts according to their ecommerce activity, reactivate those who have not shopped for a long time and build loyalty among your regular customers.
Weekly push with personalized product: send a personalized push notification every week that will include a product related to the ones they have seen on their last visits.
Artificial Intelligence
Product recommendation showing content of interest to users based on their tastes, needs, purchase history and list of products visited.
Content creation
Creation of personalized campaigns through web content such as:
Popups: display them anywhere in the eCommerce and use them to capture leads, offer deals, increase the permanence on the page, display ads or whatever you want.
Slide In: small banner located at the bottom right or left of the screen, very useful to capture leads or show promotions.
Full Screen: full screen effect to capture the attention of your users with offers, forms or contests.
Floating bar: top or bottom bar that remains fixed in the navigation as long as you want, to communicate any promotion or relevant information.
Inline: add any personalized content above, below or replacing any existing content, without depending on your technical team.
Segmentation
Create customer segments based on their characteristics, behavioral factors and in real time. You will be able to work with dynamic segments with contacts that are automatically added or excluded from it based on a series of conditions related to the contact's properties or "contact fields". You will also have the option to work with static segments, where contacts are added or excluded from it based on the contact's activities in a workflow.
Email Marketing
Connectif allows you to create, design and send emails. You will have at your disposal multiple pre-designed templates and/or you can easily design your own templates with the drag & drop builder or in HTML. In addition to being able to send personalized emails to each user, you can send mass campaigns or to a personalized segment that you have configured.
A/B/X Test
Help find out which actions are connecting best with customers through A/B/X testing. Develop marketing campaigns that allow you to test different content alternatives and find out which one offers the best performance in a small sample of your contacts. In this way, you will only show the content that performs best to the rest of them.
Lead Generation
Connectif allows you to create, manage and execute a lead generation strategy. Forms, Banners, Push Notifications, and Landing Pages are just a few examples...
Personalization
Personalization is all about interacting with your customer, offering them a better Customer Journey.
Connectif allows you to get to know your store visitors in a more exhaustive way through the data collected on the platform. This way you can launch personalized actions in real time based on user preferences. You can set up personalized blocks for each contact and display products related to their last visits or automatic recommendations.
In addition, you can create and select different segments to optimize your campaigns. Connectif allows you to use predefined filters or create your own custom filters to adapt the tool to your needs.