Mailchimp is a tool that allows you to engage your subscribers in a more effective and personalized way.
Increased engagement
Increased conversion rate
Increased effectiveness
Opportunity detection
Sales acceleration
Personalization capabilities and time savings
Automated email based on behavior: You can automate your email campaigns based on your subscribers' specific behaviors and actions, such as clicking on a link or buying a product.
Automation workflows: Create automation workflows that automatically respond to actions your subscribers take on your website or apps. Flows can be based on subscriber behavior, date, specific actions and other event triggers.
Dynamic content personalization: You can personalize email content based on subscriber information such as name, location or purchase history.
Advanced segmentation: You can further segment your email lists based on subscriber interests and preferences, allowing you to send even more personalized and targeted messages.
Advanced scheduling: You can schedule and configure email campaigns with a variety of options, such as sending frequency and excluding specific groups of subscribers.
Integrated analytics: You can measure and monitor the effectiveness of your email campaigns and better understand your subscribers' engagement and behavior.
The Mailchimp plugin manages user subscriptions to the newsletter list.
When a user registers via the purchase form, he can subscribe to the Mailchimp newsletter list configured to the Plug-in.
In order to use the Mailchimp Automation Plug-in, it is necessary to use the Mailchimp Plug-in together.
The Mailchimp automation plugin manages the orders placed. It is the implementation of eCommerce Stores in your API, it acts during the checkout process, when a shopping cart is created, when products are added and when the purchase is completed.
Shopping cart: A shopping cart is created in Mailchimp. When an action is performed on the shopping cart, whether it is adding, modifying or deleting products, Mailchimp is notified of the contents of the cart. URL for abandoned cart is added.
Products: Each of the products that are added to the shopping carts in Mailchimp, a product is created in the system equivalent to the one we have in LogiCommerce.
Orders: When an order is completed, a new order is generated in Mailchimp.
Stores: During the Plug-in configuration, a new store is generated in Mailchimp, all shopping carts, products and orders will be related to this store (by identifier).
To be able to manage all this data, the user who makes the purchase must be hosted on the website and must also be subscribed to the Mailchimp newsletter list. All this data will be linked to a Mailchimp contact list (audience) already configured in the Plug-in. With this data you can perform automations in Mailchimp related to shopping carts and orders.
