Configure and activate predefined tracking codes (Google Analytics, Tag Manager, etc.)
Tracking management is an invaluable tool for businesses to better understand their target customers and drive website engagement. Tracking management involves setting up and activating pre-defined tracking codes, such as Google Analytics and Tag Manager, to capture data such as user requests, server responses, visitor demographics and more.
With tracking management, you'll better understand how users interact with your websites and optimize sales performance accordingly. Tracking management not only allows you to make smarter marketing decisions, but also provides a higher level of service to end users, as companies have information about users' needs.