Comply with the Minimum Advertised Price while offering your best price to market.
The minimum advertising price is a pricing policy set by manufacturers that retailers must adhere to if they want to advertise their products. The minimum advertised price helps retailers maintain the integrity of their products and assures customers that all prices for those products are consistent across retail outlets.
Adhering to the minimum advertised price (MAP) also allows companies to remain competitive with other brands, avoid discount wars and protect profits.
