Configure actions (mail delivery, user group change, loyalty point consumption, etc.) when an order or shipment status changes.
Order status actions are a crucial component of online store management. Not only can they keep customers informed of the progress of their order, but they also help increase customer loyalty. Setting up the right order status actions means knowing when to send emails, change group membership or consume loyalty points, and doing so at the right time.
When done correctly and consistently, these small details can make the difference between a returning customer and one who never comes back. In short, investing the effort and time to set up these order status actions correctly can really pay off in the long run.