Convert the abandoned carts to sales by sending timed emails after they abandoned the shopping cart.
Abandoned cart recovery is essential for businesses, as it can be a great way to turn an otherwise lost sale into a profitable one. By sending emails after detecting an abandoned cart, stores have the opportunity to attempt to rescue the transaction.
It doesn't take long to send a courtesy reminder email with a direct link. In addition, adding incentives, such as discounts or special offers, will further increase the likelihood of recovering some of these potential sales. Considering that this tactic can substantially reduce lost revenue, it is no wonder that more and more retailers are implementing this approach in their overall marketing strategy.
