Define related products, up-sell and cross-selling to increase the average value of the shopping cart.
Related products are essentially items that share basic characteristics and/or belong to the same category, brand or family as the main product purchased by customers.
Upselling and cross-selling strategies make it possible to increase the average value of the shopping basket. Upselling, on the other hand, consists of encouraging customers to buy related items of higher value, while cross-selling consists of pushing customers towards complementary items such as special offers or add-ons such as warranties. Both up-selling and cross-selling allow you to increase the perceived value of your products and increase revenue by giving customers more options to choose from.
